Information leaflets normally focus on a particular subject. In leaflets it’s not just the content and language that’s important, but also the layout and organisation.

It is unlikely that you will answer a question about a leaflet in your exams. This example has been included here because you should revise using a wide range of text types.

Take notice of how non-fiction texts all around you achieve their purpose and appeal to their audience!

Example

Here is a leaflet from the BBC Children In Need charity.

Analysis

Key features of this leaflet include:

• The heading of the leaflet uses imperative language to give the reader a direct command – “Get Baking!” The subheading “to help you get baking” suggests that the intended audience are people who are new to this activity.
• The opening ‘welcome’ message from celebrity chefs will appeal to fans of The Great British Bake Off. It introduces the purpose of the leaflet – to persuade readers to support the BBC Children In Need charity through baking.
• Sub-headings guide the reader through each section – some information is organised with numbers and bullet points to break down instructions.
• The tone is reassuring to the reader if they are not necessarily an expert “All the recipes in this guide give step-by-step advice to help you bake beautifully”. The personal pronoun “you” is direct and inviting.
• The language is enthusiastic - the rule of three highlights the benefits of baking as “relaxing, rewarding and great fun”.
• Assertive language like “nothing beats the taste” and “it’s really not difficult” makes the reader feel they should have a go.
• A range of adjectives – “perfect, tasty, crusty, hot and delicious” – appeal to the senses, almost making the reader hungry as they imagine eating the food!
• A fun tone is reinforced by alliteration – “crazy for cake”, “soft spot for bread” and “passion for puddings” – which builds up to the whole purpose of the text.